In this step, appreciation and criticism are welcome. Selection of the most viable ideas among proposed.no criticism is allowed – at this stage, ideas should not be evaluated in any way.ideas can and should be combined and improved.even the most absurd and non-standard ideas should be considered.generate as many ideas as possible, without any limitations.Therefore it is necessary to be guided by the following rules: Here, quantity is important, not quality. Participants of the brainstorming voice every idea they can imagine, however crazy it may sound. This stage involves the most creative approach. In particular, you must announce the problem (in this case, the need to create the “right” product design) and select participants for both teams. The second group consists of a “commission” that deals with the processing of the proposed ideas. The first group includes people who generate ideas to solve the problem. As a rule, two groups are created for its implementation. The first step to design a product is brainstorming, which appeared in 1953 in the United States.